EMPLOYER BRANDING 

Boost your employer brand – deliver an award winning employee experience

Securing and retaining the skills you need to grow is no easy feat! With candidates looking for more than just a good salary, you need to do more to create an attractive culture, suitable rewards and a well-defined “employee experience”.

Refining what makes a good employee experience, delivering it and packaging it in a way that attracts and retains great employees is a challenge that crosses strategic, financial, marketing and human resource boundaries.

We help you take a step back and understand the vision for your business and how that shapes the culture of the organisation and therefore the desired employee experience. We work with your teams to map out the employee journey – identifying routes for progression, training and reward and build internal capability to bring this to life. We then refine your recruitment process from external branding to candidate experience to onboarding. We help you deliver your promises and reap the results of an engaged, retained and high performing work force!

BUILDING YOUR BRAND & THE EMPLOYEE EXPERIENCE

What you need to succeed:

CULTURE REVIEW Being able to capture the culture of the organisation now and in the future is critical for shaping the employee experience. The way you recruit, manage, reward and develop your people will influence the culture of your business. So understanding what culture you hope to achieve is the first step in refining your internal procedures.

DEVELOPMENT TRAJECTORIES People are often attracted by the opportunities to progress. Having a defined career path through and across the business will help manage expectations, development and succession.

REWARD & RECOGNITION Defining a varied set of reward and recognition mechanisms that appeal to a diverse workforce is important.  This will help attract the right people and motivate them to remain with your business.

SKILLS ASSESSMENT Having knowledge of the skills the business holds, plus the skills required to achieve strategic objectives will help shape how people are developed and recruited. This will be translated into a strategic recruitment strategy including job analysis where necessary, job description development and recruitment pack production

SELECTION AND ASSESSMENT Using Lumina Select we will identify key competencies for the roles and provide an assessment of candidates. Drawing on our expertise we can develop assessment activities including structured interviews, assessments centres and interview training for hiring managers.

MARKETING & COMMUNICATIONS We will work with you to develop your external brand through supporting the development of your messaging to align with the culture and experience you’re providing your team. This might include reviewing text on the website and social media and integrating all career opportunities and a defined employee experience into the messaging.

Combined these activities not only attract the skills you need to grow your business, it build robust systems and processes around your aspirational culture – allowing you to deliver your promises you make at recruitment!

We provide face-face coaching throughout the Midlands but work with clients across the UK and globally through Skype – so you’re never too far to reap the benefits of our service!

BOOK YOUR FREE CONSULTATION

bird-organisational-development-think-forward

QUICK LINKS TO

CHANGE
AND GROWTH

green-arrow-organisational-development-think-forward

OUTPLACEMENT

yellow-arrow-organisational-development-think-forward

DIVERSITY
AND INCLUSION

blue-arrow-organisational-development-think-forward

EMPLOYER
BRANDING

red-arrow-organisational-development-think-forward